In the professional world, few vocations require as much rapid education as a Nonprofit Operator, a role that requires flexible intelligence and constant adaptation.
In any given week, you might split your time between decoding governmental regulations, hiring staff, wooing donors, parsing corporate partnership documents, reviewing web analytics, weighing in on design, running a marketing campaign, and securing donations.
It’s a learning treadmill that doesn’t stop. Though some functions are absorbed as a nonprofit grows, an innovative Org will always find a new frontier to conquer.
When I sat in leadership positions across Marketing, Digital & Fund Raising at UNICEF I craved a resource where I could get unstuck and be exposed to new ways of doing stuff. Nobody teaches you how to run an agency’s performance review, or how to get buy-in from the Board to invest in new technology or write a retention strategy from scratch. Resources that are practical and published by people who have actually done the job are few and far between.
We’re committed to building Pledgr into the resource for Nonprofit Operators that provides useful information, and helps anyone and their Orgs move the needle.
It’s called “Pledgr” in celebration of what can be achieved by regular, monthly giving (pledge). The importance of lifetime value is a critical metric, and one that Nonprofit Operators should be focused on tracking, measuring and working toward growing.
Here’s what you can expect to find on Pledgr:
Substack: Join hundreds of Nonprofit Orgs and subscribe to receive free, weekly, smart thinking and proven approaches to digital marketing and fund raising.
Nonprofit Directory: Understand our sector – who’s hiring, which tools are they using, what do their ads look like, how are they performing, what are past employees saying about them and study their 990s.
Impact Fund: There are lots of exciting projects in our space and plenty of interesting problems. To accelerate innovation requires investment into fresh thinking, different approaches and money.
Jobs & Opps: Amazing careers exist in our sector to work for wonderful missions and learn from tremendous people. This is the place for Orgs to share opportunities and for job seekers to embrace them.
Product Discovery: Buying technology is hard. Get a solid understanding of the who’s who and what’s what before putting time on anyone’s calendar. (Coming)
Pledgr is a work-in-progress. And I hope it can bring you and your team’s immeasurable value. Please share your feedback, introduce us to new tools and technology, and submit your Org’s details to the nonprofit directory.
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